Traditional outbound marketing tactics fall short of the mark for the modern cloud customer, and solution providers are ‘going digital’ to improve the return on their marketing efforts. To meet the needs of these buyers, your acquisition strategy needs to provide value to your customers at each stage of their buying journey, and at all times. That’s where
Here’s how an Always On Marketing strategy will help you grow your business across the four stages of the buyer journey:
Use targeted content to generate awareness of your solution and incentivise consumers to engage with content that draws them down the sales funnel
whitepapers, eBooks, and explainer videos that build on your awareness stage content and positions you as a solution to your prospects’ needs
Send leads on nurturing journeys and provide content that provides tangible value, such as case studies, presentations and guidance apps to facilitate their decision to choose you
Encourage customers to stay with you by providing after-sales support and content like how-to videos and industry updates.